About a month ago, I wrote a blog comparing Wantable and Stitch Fix. Since then, I wanted to write about this too, but my closet was full, and I still had many clothes to try on. I waited until I could thoroughly test Dailylook as well. Now that I’ve used both services properly, here’s my comparison of Dailylook and Stitch Fix from someone who has actually worn the clothes and experienced the process. After this, I’ll also share my full review of DailyLook versus Wantable.
What Dailylook and Stitch Fix Actually Are
Dailylook and Stitch Fix are online personal styling services that send clothes directly to your home. You only pay for the items you choose to keep, and you can return the rest for free. This simple system has made these services popular among people who don’t like shopping or want styling advice at home.
Both brands started in 2011, but they developed differently. Stitch Fix: Katrina Lake and Erin Morrison Flynn founded Stitch Fix, which later became Rack Habit, and later added options for men, plus sizes, and kids. Brian Ree started Dailylook as a flash-sale site before it became the more premium service it is today.
Even though they share a similar beginning, people see these companies differently. Some think Stitch Fix isn’t very genuine, calling it a “scheme,” while Dailylook is seen as more personal, helpful, and caring. Which one you prefer depends on what kind of shopper you are and what type of help you want from a stylist.
Daily Look vs Stitch Fix – Quick Comparison
Dailylook gives trendier, higher-quality picks with deeper styling. Stitch Fix is cheaper, faster, and better for variety, budgets, and families.
| Category | Dailylook | Stitch Fix |
| Who It’s For | Women want trendy, premium outfits | Women, men, and kids need easy styling |
| Style Personalization | Very detailed quiz | Basic quiz |
| Stylist Access | Same stylist, easy messaging | Stylist changes, limited chat |
| Items per Box | 7–12 pieces | 5 pieces (10+ for kids) |
| Quality Level | More consistent and polished | Mixed; depends on the box |
| Brand Selection | Curated premium/boutique labels | 2,000+ brands, a wide range |
| Try-On Time | 5 days, extensions allowed | 3 days, rarely extended |
| Previews | Full preview + item swaps | Limited preview, no swaps |
| Price Range | $60–$120+ | $20–$500 |
| Best For | Premium curated looks | Budget, variety, family styling |
|| Also Read: Stitch Fix Review – My Honest Opinion After Trying It
Who Each Service Is Designed For
Stitch Fix has a large customer base. It serves women aged about 25 to 55, as well as men and kids, including sizes from 2T to 18. The service offers a variety of styles, flexible prices, and the convenience of shopping for the whole family on one platform. If you need everything from basic clothes to work outfits, Stitch Fix can quickly help fill your wardrobe gaps.
DailyLook is more focused. It targets women who want trendy, stylish, and polished outfits curated by fashion experts. It emphasizes high-quality, fashionable pieces that feel unique and boutique-style rather than mass-produced. If you’re looking for trendy, refined clothing with a curated touch, Dailylook specializes in that.
These differences help explain the main contrast between Dailylook and Stitch Fix. One is designed for a wide selection and family shopping, while the other focuses on premium, trendy styling.
How Personalised the Styling Actually Feels
Dailylook has a very detailed style quiz that asks about your preferences for fit, colors, cuts, materials, prints, and which body parts you want to highlight or hide. It also considers your lifestyle, special occasions, and even links to social media. This helps a stylist understand exactly what you need in your wardrobe.
Stitch Fix offers a much simpler quiz that focuses on your size, fit, style likes and dislikes, and budget. It works okay for casual shoppers, but it doesn’t go as deep into personalization as Dailylook’s quiz. That’s why many people say Dailylook feels more curated.
From my experience, Dailylook’s quiz seemed to really match my taste, while Stitch Fix felt more like an automated, broad suggestion.
Stylist Access and Communication Differences
Stitch Fix usually assigns you a different stylist each time. They mainly use AI and automation to suggest clothes, and you can only give feedback through simple notes or scheduled chats. This might work for those who prefer quick service, but to me, it felt impersonal and inconsistent.
Dailylook, on the other hand, gives you the same dedicated stylist who gets to know your style over time. You can message or chat with them as much as you want, which provides ongoing support. This makes Dailylook feel more like working with a fashion-savvy friend who remembers your style and concerns.
Overall, Dailylook offers a more personalized experience compared to Stitch Fix.
How Many Items Come in Each Box of Dailylook and Stitch Fix
The number of items you receive can influence whether you find something you like. Stitch Fix sends five items for adults, which is easy to look through if you prefer fewer choices. Kids get about 10 items, helping them quickly update their wardrobe.
Dailylook sends more, offering 7–12 pieces each time. This gives you more options and a better chance to find clothes you love. For me, the bigger box from Dailylook helped me discover outfits I wouldn’t have picked myself.
If you like trying lots of different options, DailyLook offers a more fun and full experience.
Quality and Style Level of the Clothing
Stitch Fix offers over 2,000 brands, including Madewell, Vuori, Free People, Birkenstock, Kut from the Kloth, and its own private labels. Their clothes can be casual, work-appropriate, or trendy, depending on what you like. The fit is usually good, but the quality can vary. Some boxes feel great, while others are just okay, which is why some reviews mention inconsistency.
Dailylook focuses more on high-quality, fashionable, and trendy clothes. Every piece I received was durable, flattering, and carefully chosen. Their brands include Kate Spade, AG, Good American, Girlfriend Collective, Spiritual Gangster, and new boutique labels. The clothes are great for building a stylish, long-lasting wardrobe.
If you’re looking for polished, stylish, and premium clothes, Dailylook seems more reliable in quality than Stitch Fix.
Try-On Time, Flexibility, and Previews
Stitch Fix only gives you 3 days to try on clothes, which might be too short if you’re busy or traveling. It’s rare to get an extension, and you can’t swap items before they send your box. Sometimes you can preview items, but the options are limited.
Dailylook gives you 5 days to try everything, and you can ask for more time if needed. You can also see and swap items before your box ships. Plus, you can pause your subscription for up to 12 months.
Overall, Dailylook is more flexible and easier to use, making the experience less stressful.
Price, Styling Fees, and Discounts
People often ask, “How much does Daily Look cost?” or “What is the price per box?” Daily Look charges a $40 styling fee, which applies to anything you buy. Most items cost between $60 and $120, with some higher-end pieces costing more. If you buy three or more items, you get 50% off the cheapest one, which can save you a lot.
Stitch Fix charges a smaller $20 styling fee, which is credited toward your purchase. Their prices range from $20 to $500, depending on the item and brand. They also offer a 25% discount if you keep everything in the box, but only if you love all five items.
If you are careful with your budget, Stitch Fix gives you more options. If you want better quality, Daily Look might be a better choice.
Convenience, Delivery Options, and Sizing
Stitch Fix offers flexible delivery options for women, men, and kids without needing a subscription. Shipping and returns are free, and you can choose when to receive boxes. It has a wide range of sizes and is convenient for families.
Dailylook delivers boxes monthly, every two months, or quarterly, with free shipping both ways. It offers sizes from XS to 3X and 0 to 24, including plus sizes. It’s more specialized but still flexible.
Both services are simple to use. Stitch Fix is better if you want to style an entire family. Dailylook is a good choice if you’re looking for a high-quality service mainly for women.
Brand Variety and Fashion Trend Level
If variety of brands is essential to you, Stitch Fix has over 2,000 brands to choose from. They offer essentials, seasonal trends, shoes, accessories, and workwear, covering everything you need for your wardrobe.
Dailylook offers a more curated selection of fashionable, high-quality pieces that look polished. Instead of many options, they focus on stylish items that go well together. If you like staying trendy yet timeless, Dailylook is a good choice.
Customer Ratings and User Opinions
Customer opinions about both companies vary. Stitch Fix has a good rating of 4.2 stars from over 1,200 reviews, though some people don’t like getting the same items repeatedly or feel the selections are too generic. Many customers, especially families and busy shoppers, still enjoy it.
Dailylook’s ratings range from 2.3 to 2.8 stars depending on the site. Trustpilot gives it 2.8 out of 5 stars, and BBB gives only 1.08 out of 5. Despite this, many loyal customers like the stylist’s help, the variety of outfits, and the personalized service. From my experience, Dailylook feels more carefully chosen, even if the ratings don’t show that.
Ratings can sometimes be about delivery and service issues more than the quality of clothes, so it’s good to consider what’s most important to you.
Company Growth and Performance
Stitch Fix is a big company, making $1.3 billion in revenue in 2025. Its sales went down by 5.3%, but it still has over 2.3 million customers, with each customer spending about $549. It has many meaningful partnerships and a significant presence.
Dailylook is smaller but growing fast. In 2024, it made $38 million, which is an increase of 70–75%. It expects to grow another 25–30% in 2025. Its special box services and online shopping are helping it expand quickly.
Stitch Fix is becoming more stable, while Dailylook is still growing quickly.
Pros and Cons of Dailylook
Pros
- Preview items before they are shipped.
- Pause your subscription for up to 12 months.
- Have a dedicated stylist you can communicate with as much as you want.
- Get high-quality, trendy clothes.
- Perfect for building a capsule wardrobe or getting premium pieces.
- Enjoy free shipping both ways.
- Complete a detailed style quiz.
Cons
- Higher styling fee
- Higher item prices
- No accessories
- Smaller target audience (women only)
Pros and Cons of Stitch Fix
Pros
- Access to over 2,000 brands
- See items before you buy
- Flexible delivery, no commitment
- Occasional shoes and accessories
- Family-friendly for women, men, and kids
- Lower styling fees
- Affordable options for every budget
Cons
- Discount only if you buy everything
- Styling may feel less trendy.
- Short try-on time
- Quality can be inconsistent.
- Algorithm-heavy selections
Final Thoughts: Dailylook vs Stitch Fix
So, which service should you pick: DailyLook or Stitch Fix? It all depends on what you prefer and your wardrobe needs. Dailylook is ideal if you want high-quality, stylish, personalised outfits that are trendy and polished. Their style support is excellent, and the clothing is great for creating a small, versatile wardrobe.
Stitch Fix is better for families, budget-conscious shoppers, or anyone who wants more options and convenience. It helps fill wardrobe gaps, trying out new brands, or getting styled with minimal effort. It’s also good if you want men’s or kids’ clothing on the same platform.
Both services offer good value in different ways. If you want high-end curated outfits, go for Dailylook. If you prefer more choices and flexibility, go with Stitch Fix. And stay tuned, I’m also comparing Dailylook to Wantable soon.
FAQs
What is the average cost of Daily Look?
The styling fee for Dailylook is $40 per box, which can be used toward buying clothes. Most clothing items cost between $60 and $120.
Where does Dailylook get clothes from?
Dailylook gets clothing from both their own brands and external brands, including popular or new labels like Kate Spade, AG, Good American, Girlfriend Collective, and Spiritual Gangster. Your stylist picks items from these brands to match your style profile.
What is the downfall of Stitch Fix?
Stitch Fix faces inconsistent quality, algorithms that sometimes don’t match individual styles, and business challenges after moving from personalized boxes to online sales.
What are the best alternatives to Stitch Fix?
The best alternatives to Stitch Fix are Wantable, Dailylook, Nadine West, Le Tote, Nuuly, and Armoire Style. They all provide clothing styling services, each with its own style and prices.
